Mattel Intellivison
Developer: Mattel Electronics
Year Released: 1979
Generation: 2nd
The Intellivision was developed by Mattel Electronics, a subsidiary of toy company Mattel (The same company that makes Barbie). Though not the first system to challenge Atari, it was the first to pose a serious threat to Atari’s dominance. Mattel aggressively marketed the Intellivision as better option with much higher spec than the Ataric VCS. The Intellivision sold well, and managed to take a significant share of the market from Atari.